Why own a cow when the milk is so cheap? All you really need is milk and not the cow. — Donald B. Grant

The concept of Lease is influenced by this philosophy.

  • A lessee is a person who have more good ideas than money
  • A lessor is a group or a person who have plenty money, but  not enough time to develop good ideas

Let’s say that you – the lessee – are very good at making Yogurt, but don’t have sufficient funds to buy the optimal productions equipment.

You contact a Lessor, present them for your plans, — you might have a back-up statement from your local supermarket who can tell the Lessor that you make the best yoghurt of all and they will be willing to put your product on the shelf.

The Lessor Group can see you might be the right guy to deal with because good Food is always salable and you have furthermore a statement from the local Supermarket that allow you to put your product on their shelves.

Next step can be a Leasing agreement where you agree to pay X amount of  money on regular basis and the Lessor provide  you with the equipment (The cow)